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Home » The EU-US Data Privacy Framework Was Just Approved. Why Are Some Companies Avoiding It?

The EU-US Data Privacy Framework Was Just Approved. Why Are Some Companies Avoiding It?

White hands point to graphs and charts to signify companies avoiding the new EU-US Data Privacy Framework

After three years of negotiations, the EU gave final approval in July to a new deal that allows companies to store European personal data on US soil. The deal, known as the EU-US Data Privacy Framework, offers a framework to facilitate cross-border data transfers while protecting individuals’ data privacy.